The Charitable Giving and
Philanthropic Efforts of Wal-Mart
Emily Carlson
Bemidji State University
Honors 1105: Influence, Power, and Values
Ms. Mengelkoch and Ms. Nielson
May 8, 2006
Abstract
Wal-Mart is the largest company in the world, and that has provoked a lot of discussion about it. I will attempt to look at Wal-Mart’s charitable givings. I will describe the different ways and programs in which they give. I will then compare their actual giving to their competitors’ giving and their corporation’s philosophies. During this analysis I will discover that Wal-Mart is lacking in its charitable giving department.
It can claim the titles of World’s Largest Corporation and Largest Corporate Sales Ever: Wal-Mart. With over 3500 stores within the United States and another 1500 stores globally, Wal-Mart has become a common term. It has been reported that 95% of all Americans live within twenty miles of a Wal-Mart store. Indeed, most Americans are familiar with what has come to be known as the “Wal-Mart Culture” and refer to Wal-Mart in their everyday speech. Considering it made $285,222,000,000 (that’s over a quarter of a trillion dollars) in sales in the 2005 fiscal year, the vast size of the Wal-Mart corporation has aroused many opinions and publications on the subject. It is probably the most analyzed company in the world: several documentaries have been produced regarding Wal-Mart; Liza Featherstone, Barbara Ehrenreich, and Bob Ortega have written popular books on issues concerning Wal-Mart; Iowa professor Ken Stone has studied and reported on the phenomena that is Wal-Mart; the Los Angeles Times produced an entire series of articles on Wal-Mart; and even Wal-Mart founder Sam Walton recorded his Wal-Mart story in book form. Obviously, many facets exist on the enormous Wal-Mart subject. While Wal-Mart has often been criticized for low wages, poor health care coverage, discrimination against women, child labor practices, substandard working conditions, and poor environmental practices, I propose to look at another side of the Wal-Mart story: its charitable giving.
First, let me define a few different aspects of corporate charitable giving. There are two main categories into which donations fall: cash donations and in-kind donations. Cash donations are the most obvious form of charitable giving. However, whenever products are given as a donation, that would be considered an in-kind donation. Often, medical companies will be large in-kind donators (Byrnes, 2005), but even retailers such as Wal-Mart can give in-kind donations.
Wal-Mart has set specific policies that guide their donations. First, they have listed what organizations are eligible and which are not eligible to receive their donations. To be eligible, the organization must be a 501(c)3 organization, a school, a religious group, a government agency, or part of a civic and veterans group (Grass roots). On the other hand, most things that are not eligible for a Wal-Mart donation are mostly those organizations that are promoting certain individuals, or film and video projects, programs outside Wal-Mart communities, and program advertising (Grass roots). Furthermore, vice president for corporate affairs for Wal-Mart Stores, Inc., Betsy Reithemeyer, commented in an interview that most donation “decisions are made at the local level,” and that stores are allocated certain budgets for donations, which are based on the store’s volume of sales (To give is, 2006). While certain programs are emphasized, each store manager is able to decide where to direct these funds in each community (To give is, 2006).
Not only has Wal-Mart set up certain guidelines for their charitable giving, they have also declared some of their own philosophies on the subject. Often, their giving is intended to have an impact on the local community of each store location. Their “community involvement program is based on the philosophy of operating globally and giving back locally” (Grass roots). Reithemeyer has said, “It has always been our goal to look for ways we can help improve the local communities where our Company associates and customers live” (Wal-Mart announces, 2004). “Wal-Mart Stores, Inc. believes each Wal-Mart store, SAM'S CLUB and distribution center has a responsibility to contribute to the well being of the local community” (Grass roots).
Wal-Mart will gladly give out information on its variety of charitable giving programs. In fact, they fund a website entirely devoted to telling the stories of people affected by Wal-
Mart’s generosity, www.walmartfoundation.org. A special “Wal-Mart Corporate Communications” release highlighted many of Wal-Mart’s Charitable Giving programs. For the fiscal year ending January 31, 2005, Wal-Mart’s charitable giving through these programs exceeded $170 million in cash donations (Wal-Mart announces, 2004). Wal-Mart has a number of programs through which their philanthropic practices often flow: Community Grants, Education, Military Support, Disaster Relief, Literacy, The World of Medicine, Child Safety and Missing Children, and Volunteerism Always Pays.
The Community Grants help “to support organizations large and small, from local schools, YMCA and other youth programs, fire departments, libraries and more” (Wal-Mart announces, 2004). “The Wal-Mart & SAM’S CLUB Foundation matched $61 million in grants for organizations in 3,500 communities” (Wal-Mart announces, 2004) through their Community Grants Program.
In the area of Education, Wal-Mart sponsors a Teacher of the Year Program and also awards scholarships for college students. Through their Wal-Mart Teacher of the Year Program, they gave over $4 million at the local, state, and national level (Wal-Mart announces, 2004). Also, $6 million was given out to high school seniors that would be attending college through the Sam Walton Community Scholarship program (Wal-Mart announces, 2004).
In an effort to support our troops, Wal-Mart has “provided 900,000 Communication Kits to servicemen and women that included free phone cards, writing paper and envelopes to help them stay in touch with loved ones” and has made kiosks available where messages can be sent
to servicemen and women (Wal-Mart announces, 2004). Also, Wal-Mart recently teamed up with Sesame Workshop by offering them a $1 million donation toward their efforts of helping
children with parents in the military to cope with any issues they may be struggling with (Special programs).
Furthermore, they provide services to assist with literacy efforts that include a literacy hotline. “The Company provided $6 million in support of 5,000 literacy programs in 2004” (Wal-Mart announces, 2004).
Through the Children’s Miracle Network, they provide funds for children’s hospital. Wal-Mart states that the Children’s Miracle Network “has always been one of [their] greatest benefactors” (Wal-Mart announces, 2004). While they gave $3.9 million to this cause, “grants and donations raised through Wal-Mart and SAM’S CLUB stores nationwide gave $30 million to CMN last year” (Wal-Mart announces, 2004).
They also help promote awareness of missing children through a partnership with the National Center for Missing and Exploited Children. Starting in 1996, Wal-Mart began posting pictures of missing children; they have also initiated Code Adam procedures in which store employees help to locate missing children within the store (Wal-Mart announces, 2004).
Additionally, through their Volunteerism Always Pays program, they encourage their associates to volunteer in the community and Wal-Mart will financially aid these programs. “Eligibility [in this program] is based on the number of hours volunteered at the organization each quarter and the organization’s non-profit status” (Volunteerism always pays). In 2004, associates volunteered 800,000 hours of their time and Wal-Mart paid out $5 million—an
average of $6.25 per hour which is just over Minnesota’s minimum wage (Wal-Mart announces, 2004).
Besides these specialized programs, Wal-Mart has also donated to well-known charities such as The American Red Cross, United Way, and the Salvation Army Red Kettle Program (Special programs).
Throughout the 2004 fiscal year, Wal-Mart made $188 million in total donations (Byrnes, 2005). They topped the list of companies making donations. Indeed, all of these accomplishments seem quite impressive. However, when you compare Wal-Mart’s charitable giving to their overall net income, they fall short of their competitors. In fact, they didn’t even make it to Business Week’s top ten list (Byrnes, 2005).
In nearly every aspect of business, Wal-Mart is at the top for excellence. They have embraced technological innovations to become superbly efficient. They demand low price from their suppliers and pass that on to their customers. They are the United States’ largest private employer. Every year, they take in the largest amount of net sales. As a point of perspective, Wal-Mart’s net sales for the year 2004 were over $285 billion whereas net sales of Target, one of Wal-Mart’s main competitors, for the same year were just over $45 billion. Looking at the companies’ net incomes, Wal-Mart’s net income was nearly three times that of Target’s. Wal-Mart made slightly over $9 billion and Target made over $3 billion. Yet, looking at the amount each company has provided in charitable donations, there is only a slight difference. According to Byrnes (2005), in 2004 Wal-Mart donated $188 million in cash donations whereas Target donated $107.8 million. When these numbers are compared to their net incomes, Target donated
roughly 3.6% while Wal-Mart donated only 2%—leaving them out of Business Week’s top ten ranking (Byrnes, 2005).
While Wal-Mart is certainly making strides in its philanthropic giving, it still falls short in comparison to its competitors and its own philanthropic goals. Unlike many more logistical aspects of business, Wal-Mart has not made satisfactory progress in the corporate citizenship aspect of business. In several of their publications, Wal-Mart boasts of their high donation amounts; it seems that they are only concerned with staying in the number one spot as largest cash donor. Yet, taken in perspective of their earnings, Wal-Mart’s donations fall short. Many companies have made it a priority to join the 5% club in their donations, but Wal-Mart remains less than half way to its competitors’ goal.
However, this shortfall has not seemed to be noticed by customers. “In the 2004 Cone Corporate Citizen Study, 80 percent of research respondents were able to name companies they associated with good corporate practices, and Wal-Mart was mentioned most often” (O’Brien). Obviously, they’ve been able to get good press out on their charitable giving—they’ve dedicated an entire website to it. However, some of Wal-Mart’s declarations can be a little misleading if you don’t pay close attention to them. For example, the aforementioned Children’s Miracle Network did receive a donation from Wal-Mart Stores, Inc. However, Wal-Mart goes on to report that $39 million were raised for the CMN through Wal-Mart stores (Wal-Mart announces, 2004). They did not necessarily donate this money themselves, but rather facilitated the donations. A similar review can be made about the Salvation Army’s Red Kettle Program.
Jonathan Birchall (2006), in a recent article on Wal-Mart’s charitable giving, noted that some of Wal-Mart’s new charitable programs and promotions come “amid its broad push to improve its corporate reputation.” “Companies boast about this good work for a good reason. At a time when corporate behavior is scrutinized by everyone from consumer bloggers to Sarbane-
Oxley-empowered regulators, philanthropic goodwill is a highly prized commodity” (Byrnes, 2005). Wal-Mart’s charitable giving is often a business move, not a conviction to give back to the communities to which they belong. Not only do they often get to write off many of their donations on tax forms, they are also using them as a way to boast their PR in hopes of attracting more clientele.
However, their recent giving has not necessarily come across so well to some of the charities to which they donate. Byrnes (2005) notes that “one downside for charities is that as companies become more focused on measuring the results of giving, they’re less willing to give unencumbered funding that helps pay ordinary operating expenses.” Also, in regards to donations to assist with “the national hunger crisis,” “hunger activists say Wal-Mart, now the largest U.S. food retailer, has been regarded as a laggard in the movement” (Birchall, 2006).
Furthermore, their change in policy over food donations has come as a disappointment to many local food shelves. They have decided to “no longer donate nearly-expired or expired food to local groups feeding the hungry,” but rather this food will simply be thrown away (Milbourn, 2006). While on the surface this may sound like a decent policy, many food bank directors view it as a waste of food since much of the food is still edible past sell-by dates. One director “said the breads, pies and cakes his group received from the Sam’s Club on El Camino Avenue helped round out the meals served to more than 900 families last year” (Milbourn, 2006).
While Wal-Mart has made attempts at being a good corporate citizen through their charitable donations, they have fallen short. Their major competitor, Target, along with several other companies are surpassing them in the percentage of donations they give. Many of their recent policies have been in discord with what the charity organizations would like to see. Plus,
it is often their associates who put in many of the volunteer hours, and they would probably do this even if Wal-Mart wasn’t funding the Volunteerism Always Pays program. If Wal-Mart wants to be a better corporate citizen, they need to make changes at the national, corporate level. They need to budget for more funds to be given out through donations. They have fallen behind many other corporations, and they have failed to fulfill their philosophies and missions for giving back to their communites.
References
Birchall, J. (2006, March 4). Wal-Mart seeks to raise its charity profile. The Financial Times Limited. Retrieved April 4, 2006, from the Lexis-Nexis database.
Byrnes, N. (2005). Smarter corporate giving. Business Week. Retrieved April 3, 2006, from the
Business Source Premier database.
Grass roots. (n.d.) Walmartfoundation.Org. Retrieved April 4, 2006, from http://
www.walmartfoundation.org/wmstore/goodworks/scripts/WhatWeFund.jsp?BV_SessionI D=@@@@0775452176.1144436879@@@@&BV_EngineID=ccceaddfdldmdjjcfkfcfkj dgoodglh.0&oid=-10267
Milbourn, T. (2006, January 6). Wal-Mart ends food donations to charity. Sacramento Bee. Retrieved April 4, 2006, from the Lexis-Nexis database.
Special programs. (n.d.) Walmartfoundation.Org. Retrieved April 4, 2006, from http://
www.walmartfoundation.org/wmstore/goodworks/scripts/index.jsp?BV_SessionID=@@ @@0775452176.1144436879@@@@&BV_EngineID=ccceaddfdldmdjjcfkfcfkjdgoodgl h.0
To give is better than to retail. (2006, February). Chain Store Age 82(2). Retrieved April 4, 2006, from the EBSCO MegaFILE database.
Charitable Giving 12
Wal-Mart Stores, Inc. announces total charitable giving for 2004 exceeded $170 million; touched 100,000 organizations: Largest corporate cash giving foundation in U.S. focuses on local giving, children and community efforts. (2004, February 15). Wal-Mart Corporate Communications. Retrieved March 22, 2006, from http://
www.walmartfacts.com/docs/969_fy2004foundationgivingrelease_416901112.pdf#searc h='walmart%27s%20charitable%20gving'
Volunteerism always pays: giving. helping. doing. (n.d.) Walmartfoundation.Org. Retrieved April 4, 2006, from http://www.walmartfoundation.org/wmstore/goodworks/scripts/
Community.jsp?BV_SessionID=@@@@0775452176.1144436879@@@@&BV_Engin eID=ccceaddfdldmdjjcfkfcfkjdgoodglh.0&oid=-10263&coid=-10290