Wal-Mart: Power, Influence & Values

Friday, February 03, 2006

SURVEY: BSU AND WAL-MART

FEBRUARY 2006

PREPARED AND ADMINISTERED BY HONORS 1105

Age: __________

Occupation:

_____Full-time student

_____PSEO student

_____BSU faculty

_____BSU staff

_____BSU administration

Individual annual income:

_____$5,000 or less

_____$5,000-9,999

_____$10,000-$14,999

_____$15,000-29,999

_____$30,000-49,999

_____$50,000 or more

Approximately what percentage of your shopping is done at Wal-Mart?

_____100%

_____75%

_____50%

_____25%

_____Less than 25%

_____None

Why don’t you never or seldom shop at Wal-Mart? (If you check more than one, number them in order or importance)

_____Don’t have the items I want

_____Poor service, unpleasant atmosphere, etc.

_____I disapprove of one or more of their practices

_____High prices

_____Doesn’t apply

_____Other__________________________________

Why do you shop at Wal-Mart? (If you check more than one, number them in order or importance)

_____Convenience (location, hours, etc.)

_____Price

_____Pleasant service, atmosphere, etc.

_____I approve of one or more of their corporate practices

_____Doesn’t apply

_____Other___________________________________

Do you have any knowledge about the following issues in relation to Wal-Mart that gives a negative impression? (If you check more than one, number them in order or importance)

_____Employee wage and benefits, working conditions

_____Hiring and promotion practices

_____Labor conditions of suppliers, especially in other countries

_____Environmental awareness and practices

_____Charitable giving

_____Other_____________________________________

Do you have any knowledge about the following issues regarding Wal-Mart that give you a positive impression? (If you check more than one, number them in order or importance)

_____Employee wage and benefits, working conditions

_____Hiring and promotion practices

_____Labor conditions of suppliers, especially in other countries

_____Environmental awareness and practices

_____Charitable giving

_____Other___________________________________

From what sources have you gained most of your knowledge about Wal-Mart? (If you check more than one, number them in order of importance)

_____I work(ed) there

_____I work(ed) for a Wal-Mart competitor

_____From shopping there and observation

_____Television news, information & entertainment

_____Radio news and information

_____Newspapers and/or magazines

_____Books

_____Alternative Internet sources

_____Friends and acquaintances

_____Movies

_____Other _________________________________

What is your overall attitude toward Wal-Mart?

_____Positive or mostly positive

_____Negative or mostly negative

_____Neutral

Does your knowledge of Wal-Mart affect your shopping habits?

_____Yes

_____No

Is there a discrepancy between your knowledge and attitude and your shopping habits?

_____Yes

_____No

Explain your answer: