SURVEY: BSU AND WAL-MART
FEBRUARY 2006
PREPARED AND ADMINISTERED BY HONORS 1105
Age: __________
Occupation:
_____Full-time student
_____PSEO student
_____BSU faculty
_____BSU staff
_____BSU administration
Individual annual income:
_____$5,000 or less
_____$5,000-9,999
_____$10,000-$14,999
_____$15,000-29,999
_____$30,000-49,999
_____$50,000 or more
Approximately what percentage of your shopping is done at Wal-Mart?
_____100%
_____75%
_____50%
_____25%
_____Less than 25%
_____None
Why don’t you never or seldom shop at Wal-Mart? (If you check more than one, number them in order or importance)
_____Don’t have the items I want
_____Poor service, unpleasant atmosphere, etc.
_____I disapprove of one or more of their practices
_____High prices
_____Doesn’t apply
_____Other__________________________________
Why do you shop at Wal-Mart? (If you check more than one, number them in order or importance)
_____Convenience (location, hours, etc.)
_____Price
_____Pleasant service, atmosphere, etc.
_____I approve of one or more of their corporate practices
_____Doesn’t apply
_____Other___________________________________
Do you have any knowledge about the following issues in relation to Wal-Mart that gives a negative impression? (If you check more than one, number them in order or importance)
_____Employee wage and benefits, working conditions
_____Hiring and promotion practices
_____Labor conditions of suppliers, especially in other countries
_____Environmental awareness and practices
_____Charitable giving
_____Other_____________________________________
Do you have any knowledge about the following issues regarding Wal-Mart that give you a positive impression? (If you check more than one, number them in order or importance)
_____Employee wage and benefits, working conditions
_____Hiring and promotion practices
_____Labor conditions of suppliers, especially in other countries
_____Environmental awareness and practices
_____Charitable giving
_____Other___________________________________
From what sources have you gained most of your knowledge about Wal-Mart? (If you check more than one, number them in order of importance)
_____I work(ed) there
_____I work(ed) for a Wal-Mart competitor
_____From shopping there and observation
_____Television news, information & entertainment
_____Radio news and information
_____Newspapers and/or magazines
_____Books
_____Alternative Internet sources
_____Friends and acquaintances
_____Movies
_____Other _________________________________
What is your overall attitude toward Wal-Mart?
_____Positive or mostly positive
_____Negative or mostly negative
_____Neutral
Does your knowledge of Wal-Mart affect your shopping habits?
_____Yes
_____No
Is there a discrepancy between your knowledge and attitude and your shopping habits?
_____Yes
_____No
Explain your answer:
